The internet has forever changed the way the people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of internet marketing. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills, both companies and individuals will be able to create successful internet marketing techniques.
Who Should Attend: This course is applicable to anyone who wants a solid, basic introduction to what Internet Marketing Fundamentals is, and how it can be applied in the business environment to help you understand Marketing in a digital business world.
Module 1: Getting Started
Module 2: SWOT Analysis
Module 3: Marketing Research
Module 4: Real Time Marketing
Module 5: Brand Management
Module 6: Social Media
Module 7: SEO Basics
Module 8: Website Characteristics
Module 9: Capturing Leads
Module 10: Campaign Characteristics
Module 11: Wrapping Up
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The Course Structure Includes
Interactive E-Books that provide the written content of the course.
Videos that reinforce the learning provided in the E-Books.
Short quiz for each module.
Guides or Templates to assist practical implementation of the learning.
Certificate of Completion.
Optional Extras (additional costs).
As a Learner, you are provided with
Your own learning portal.
In-house social media profile page you can be followed through a post on the community page or in a course discussion.
Ability to add your own Bio or any kind of professional details if you would like to embellish your profile page.
Convenience of in-house email.
Direct tech and facilitator support.
Community based peer to peer engagement via the in-house channels.
Reports that can be provided on request.
Assess & Improve
Throughout the programme, you will have opportunities to test your knowledge, and evaluate your understanding, reflect on your insights, and track your improvement with the assessments.
Module assessments include multiple-choice quizzes, where you will receive feedback and can discuss ways to improve your knowledge and understanding.